Mad skills.

This is what you might call a passion project. The wonderful founder of the Standout Girl brand, Abi Cernik, just happens to be the wife of our Creative Director, Matt.

And she has got some skills.

Not only has she poured heart & soul into this ministry for modern women, but she is the creative visionary behind the brand (as well as project manager, copywriter, author and pretty much all of the other roles any decent startup requires). Working with Abi is akin to watching open-mouthed whilst a street performer juggles flaming skittles, whilst simultaneously riding around on a unicycle, the whole time engaging the crowd in conversation through a head set mic. Abi creates, innovates, organises, plans, schedules, writes, dreams, leads, inspires… and lots of other things like that. And she does it very well indeed.

Her spreadsheets alone are a work of art (and somewhat intimidating).

Anyway, here’s a short promo we made for the Standout Girl YouTube channel:

What else did we do then?

We’ve worked closely with Abi in providing digital, print & apparel design, visual branding, short promotional films, animated social media posts and we continue to partner with Standout Girl when called upon.

And the honour is ours.

You can see more from Standout Girl at standoutgirl.co.uk and on Instagram.

Credit to Jade Alana Photography for the cover image.