White for harvest.

Agricultural Plant Hire (or more commonly known by the initialism, APH) have been around for decades, pioneering combine harvester hire. It just wasn’t a thing before they did it. And it blew up (the business, not the combine).  

Fast forward 30-odd years and a brief foray into early website design and APH sorely needed a new digital presence – not least because their complex commerce database and CRM were segregated from the web and for the market leader in combine parts, this wasn’t the best situation.

That’s where Etherscape came in. We took their existing brand, designed & built a fresh modern site and hooked them up with a new online store – connecting their database management system with ecommerce.

You’d have to make it past the home page video of combines from the air to see any of that though. A working combine is a strangely mesmerising sight.

Our one regret is that we didn’t get to cruise around the Fens in a brand new combine harvester.

Next time… 🤙🏼